What we build

Systems that make sales data usable.

Poso builds the infrastructure between raw records, useful context and a clear sales action. The scope starts with the operational problem — not a preferred tool.

CRM Freshness & Enrichment

Your CRM looks complete but does not reflect the market anymore.

WHAT WE BUILD

Detect stale titles, company changes and missing fields; enrich critical records; normalize the data; and return CRM-ready updates or sync them back into the system.

Stale-record detection
Job/company change detection
Contact and company enrichment
Field validation and normalization
CRM-ready updates

Sales Research Automation

Reps shouldn’t have to rebuild account context by hand before every meaningful sales action.

WHAT WE BUILD

Turn scattered account, contact and activity sources into structured sales context delivered where the rep already works.

Account and contact context
Research templates
Structured summaries
CRM or workflow-ready delivery

Outbound Workflow Build

Target lists move between spreadsheets, enrichment tools, research and sequencers through too many manual steps.

WHAT WE BUILD

We build the workflow that takes a raw target list through enrichment, qualification, research and into your CRM or sequencer.

List intake and cleanup
Enrichment waterfall
Qualification rules
Sales context and research
Field normalization
CRM/sequencer handoff

Inbound Lead Enrichment & Routing

Demo requests, form fills and inbound leads often reach sales without enough context.

WHAT WE BUILD

Enrich the person and company, apply qualification or segment rules, add useful sales notes and route the lead to the right owner.

Form enrichment
Company/person enrichment
Qualification rules
Territory or owner routing
Structured sales notes

IMPLEMENTATION LAYER

What sits underneath every build.

Reliable sales workflows require more than connecting two tools. Depending on the project, the implementation layer may include:

Change detection
Workflow mapping
APIs and webhooks
Data normalization
Exception handling
Monitoring
CRM integrations
Operational documentation

Technology layer

The stack supports the system. It does not define it.

Poso can work with your existing GTM stack across CRM systems, enrichment providers, Clay, n8n, APIs, webhooks and spreadsheet-based operations.

Where useful, selected workflows can use Minko.ai as an enrichment and context layer for existing people and company records.

The architecture follows the job to be done, the quality of the available data and the way your team needs to operate.

Start focused

One real workflow is enough to begin.

Bring the process that is manual, unreliable or hard to explain. We’ll help map the system beneath it.

Book a workflow call